About The Barossa Cellar

The Barossa Cellar is a regional wine museum in the heart of the Barossa. It represents a significant community investment in the future of the Barossa. The Barossa Cellar serves three main purposes:

  • A regional centre for the Barossa wine community, including the day-to-day operation of the Barossa Grape & Wine Association (BGWA)
  • To educate the global wine community about Barossa wine and promote brand Barossa
  • To cellar a magnificent collection of fine wines generously donated by Barossa wineries

The concept of a regional wine museum is unique and exciting and The Barossa Cellar is the only facility of its kind in Australia. The Barossa Cellar is not a cellar door and its wines are not available for sale. Instead, they will be used to promote the Barossa and Eden Valleys as regions of world-class distinction and to educate a global audience about Barossa wine.

The Barossa Cellar is not currently open to the public, but it is available for hire for wine promotion and education events and activities that support the Barossa. For further information go to our EVENTS page.

The Barossa Cellar is an extraordinary community project, made possible by generous donations from Barossa wineries and growers, local families and businesses and wine enthusiasts from around the world. If you would like to be a part of The Barossa Cellar visit our DONATE page

In time, The Barossa Cellar will be a showcase destination for visiting wine, tourism and food influencers and wine lovers from around the world, by offering master classes, tastings, seminars and other wine education and promotion experiences. To receive further information about future events SUBSCRIBE to our newsletter.

The Barossa Cellar operates under the mandate of and with the full support of Barons of Barossa. Barons of Barossa Inc. is a not-for-profit incorporated association, which was founded in 1975. Its charter is to support Barossa wine, viticulture, gastronomy, arts and heritage. Over many years, the Barons have donated more than $1 million to local community events, organisations and projects.

The Directors of Barons of Barossa have a wide range of experience in key areas such as corporate governance, strategic planning, business development, financial management, winemaking, wine marketing and tourism. Board members are Louisa Rose (chairman), Stefan Ahrens, Peter John, Stephen Henschke, Grant Burge, Cameron Ashmead, Chris Hatcher, Joanne Irvine, Adrian Hoffmann, Troy Kalleske, Barbara Storey and Mark McNamara.

Barons of Barossa own The Barossa Cellar, serving as its custodians on behalf of the Barossa community. Day-to-day management of The Barossa Cellar rests with the Barossa Grape & Wine Association (BGWA) which has signed a long-term lease agreement to be the sole tenant of The Barossa Cellar.

The Barossa Cellar is centrally located in the heart of the Barossa at 991 Stockwell Road Vine Vale. The building is only five minutes drive from the Barossa's three main towns; Tanunda, Nurioopta and Angaston and an hour's drive from Adelaide via the Northern Connector.

The Barossa Cellar's vineyard will be situated immediately in front of the building, adjacent to Stockwell Road, Vine Vale. The vineyard will be planted in winter 2020 and managed to reflect best practice Barossa viticulture and showcase everything Barossa grape growers have learned over 175 years.

At 1.0ha, the vineyard may be small, but its significance lies in its DNA. Cuttings will be taken from 35 different old-vine Shiraz vineyards, representing some of the earliest material in the Barossa and some of the oldest Shiraz genetics in the world.

A critical part of the vineyard planning is to ensure that best practice biosecurity is followed during the establishment of the vineyard and in the future. This means The Barossa Cellar vineyard can be visited by and inspire not only the Barossa grape and wine community, but influencers and lovers of great wine from all over the world.

The Barossa Cellar vineyard will produce outstanding Shiraz grapes and exceptional wines. Key holders and those who have donated Vines as part of the fundraising activities, will be given first option to buy the limited release wines produced from this vineyard.

If you would like to be part of The Barossa Cellar's extraordinary vineyard please visit our DONATE page to purchase a Vine.

The Barossa Cellar was originally conceived as a repository to cellar the Barossa and Eden Valley's finest wines until they reached their peak, showing the ageing potential of our wines. While the project has grown to incorporate the BGWA offices and provide a central hub for wine education and promotion, the cellar remains integral to the building.

Since 2011, Barons of Barossa have made regular calls for donations of wine from Barossa wineries which then become the property of The Barossa Cellar. Each year, The Barossa Cellar Trophy is presented to a wine at The Barossa Wine Show, deemed by the Chair of Judges to be the gold-medal winning wine that shows the most ageing potential. The Barons purchase $1,500 of this wine for The Barossa Cellar. In addition, other donations or purchases are considered, including purchases at the Barossa Chapters Auction by the Barons or a third party which are donated, or from bequests.

Wines that are not received directly from a winery may be subject to assessment or recorking to confirm quality.

This incredible wine collection is stored in a secure, temperature controlled wine vault in the heart of The Barossa Cellar which has the capacity to display 3,000 bottles. The wine cellar behind the vault can store up to 100,000 bottles.

All wines are insured and catalogued on a database. The wines are regularly audited and a stock inventory will be available at any time for contributors to view.

The Barossa Cellar's wines are not for sale, but will be used at the discretion of the Barons and the BGWA to promote Brand Barossa and educate a global wine audience about Barossa wine. As the wines reach their optimum age, donor wineries will be consulted about how their wines are ageing and their intended use. Once these wines reach their peak, an annual plan for the use of these wines will be set up be the Barons and BGWA.

If you are interested in donating fine wines from the Barossa and Eden Valleys to The Barossa Cellar, please contact us.

We have prepared a fact sheet to answer as many of your questions as possible. VIEW FACT SHEET If the information you are seeking is not covered in the fact sheet please CONTACT US.